Entering the hair styling market in 1991, EGOS was able to become a hair styling brand in which young people felt close themselves. Egos aims to make young people feel confident with their own hair styles. Egos entered to the market with jelly category at first. Afterwards, it expanded its product portfolio with innovative and high quality products in the categories of foam, spray, and wax.
Egos is one of the leading brands in the hair styling market since its first day. With the innovative products such as sea salt spray, milky foam and dry shampoo, Egos continues to follow hair trends closely.