Eczacıbaşı Consumer Products entered the global market in the 1990s with the export of jumbo rolls, later adding finished products after a major capacity increase in the 2000s. Today, these high-quality products have secured a strong presence for Eczacıbaşı Consumer Products in many international markets.
Initially focused on the North Africa, Near & Middle East and East Europe Eczacıbaşı Consumer Products now exports to more than 60 countries on 5 continents. In the mid-2000s, ,its flagship tissue brand Selpak which it has promoted in targeted international markets, in Morocco, Iraq, Ukraine, Azerbaijan, Georgia, UAE, Kazakhstan, Cyprus and is supported with investments in marketing and sales. As a result, now Selpak is the one of the best known and most preferred brands in these countries.
In 2012, following the conclusion of its long-running joint venture with a major global player, Eczacıbaşı Consumer Products increased its focus on international markets. Through partnerships in strategic markets, investments in new technologies and capacity, and forceful brand communication, it aims to extend its brand leadership to many more markets.
Eczacıbaşı Consumer Products’ plans for rapid international growth are not limited to tissue paper products. In line with its vision of generating more than half of its revenue from international sales, it aims to promote its flagship baby care brand, Uni Baby, and sexual well-being brand, O.K., both of which are leader brands in Turkey, in selected international markets.